You should use no more than 2 or 3 different logo fonts in your logo design. Sans-serif logo fonts lack the “feet” at the ends of each letterform and are considered more modern than their serif counterparts. Script logo fonts are both formal and casual typefaces that have the loops and flourishes of script handwriting. Slab serif logo fonts are bolder, louder serifs with large letterforms designed to be seen from a long distance. Serif logo fonts have decorative “feet” at the ends of each letterform and evoke a polished, classic feeling. Want your logo to be more traditional and classic? Go with a serif font. Looking for a logo with a modern and minimal style? Then a sans serif font will be best for your logo. Pick a font style and type that works with the style of logo you’re envisioning. There are several types of fonts or font families to choose from, and each one tells a different brand story.
Then consider which fonts evoke those same ideas and feelings you’re going for. Start selecting a logo font by first determining your brand personality (how your brand sounds and feels to your audience). Picking the right font for your logo is important, so be sure to spend some time selecting the perfect one for your brand. They can be altered and modified in a multitude of ways to give your brand a unique feel. Many of these fonts are dazzling as is, but don’t forget that they are also a great way to get inspired about your logo design. There are thousands of fonts out there, and that’s exactly why we’ve we’ve put together this list the most notable, game-changing logo fonts of all time.
Choosing the right typography can help to tell your brand story and amplify the impact of your logo whenever and wherever people see it. Logo fonts can make or break your logo design.